At my core, I’m a writer and creative. When existing structures don’t serve the audience or the goal, I color outside the lines—with intention.

I’m a strategic marketing renaissance woman: a storyteller, strategist, and systems thinker.

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My versatility allows me to adapt across channels and audiences, but my work always centers on strategy, storytelling, and systems.

I know that “a picture is worth a thousand words” is only half the story. It’s the combination of powerful writing and intentional visuals that transforms ideas, shifts perspectives, and inspires action.

Behind every “social media wizard” is a strong writer. I don’t just write—I build content calendars, craft brand strategies, and use AI tools to elevate copy rather than create redundant noise.

Equally important is how I work. I bring high EQ, listening, facilitation, and collaboration skills to every engagement—turning cross-departmental stakeholders into partners, smoothing tricky change communications, and making the creative process energizing rather than stressful. These people skills aren’t an afterthought; they’re a strategic advantage.

My passion is translating complex missions into messages that resonate and turning them into measurable results.

Whether you need short-form copy that sparks engagement, long-form storytelling that builds trust, or a content strategy that connects all the dots, I bring clarity, curiosity, and a collaborative spark to every project.

Let’s strategize and create impactful stories together.

Kind Words

“Alexandra was a clear thinker who valued clarity, feedback, and teamwork. She communicated regularly and effectively. Her pre-work (an evaluation of our current website) was both insightful and creative. We were able to use many of her suggestions right away and are still benefitting from them to date.” - Michelle Courtney Berry, Alternatives Federal Credit Union

“I had the pleasure of working with Alexandra, who has been instrumental in transforming the communication landscape at our statewide human services agency. Her collaboration with HR to enhance recruitment efforts has helped lead to a significant increase in visibility. …In every aspect of her role, Alexandra demonstrates exceptional creativity, strategic thinking, and a deep commitment to our mission. She is a kind and thoughtful person who truly has the best interests of the organization at heart.” - Melissa Campbell, Waypoint NH

“Alexandra was fantastic to work with, always eager to learn and willing to go beyond what was asked of her to drive results. When I first began working with Alexandra, she was very new to the SEO world, but within a short tim,e she was effectively creating strategy-driven content deliverables that directly improved performance and expanded client visibility. In addition to being an integral member of the team, she was also a true joy to work with, bringing positivity into every conversation she joined.” - Alex Carey, KoMarketing

“Alexandra is an emerging superstar whom I have worked with recently in my consultation with Mass Farmers Markets. She has excellent verbal and written communication skills and is well-organized. She is a very creative thinker who can look beyond the basic needs of a project and develop a detailed plan to execute tasks. I enthusiastically endorse her skills and ability to serve in a leadership role!” - Sharon McDonald, President at Effective Grants