SleepOut Campaign 2025

SleepOut is Waypoint’s largest fundraiser to raise awareness and support for youth experiencing homelessness in New Hampshire. I led the creative direction and execution of a comprehensive digital campaign, combining storytelling, advocacy, and community engagement to maximize impact.

• $327,000+ raised (and counting) from over 1,000 donors

• 131 Advocates & 20 Teams rallying for the cause

• 37 Corporate Sponsors contributing $113,000+ in cash & in-kind donations

• 90+ community members gathered at Bronstein Park to stand in solidarity

• Extensive media coverage from NHPR, WMUR, Boston Globe NH, and more

• 1M+ social media impressions spreading awareness across the state

This campaign elevated the visibility of youth homelessness as a critical issue in New Hampshire—positioning Waypoint as both a thought leader and a community mobilizer.

This social media post received the most amount of reactions in Waypoint's social media history.

I interviewed Michael and crafted his story of overcoming youth homelessness with Waypoint NH’s support, which was featured across email and social media as part of our multi-channel SleepOut campaign